A lead generation strategy includes tactics that attract interested prospects and convert them into leads. A lead is a potential customer who has shown interest in your brand by taking some action. They have shared their contact details or otherwise implied that they may want to do business with you. These 4 lead strategies will help you understand the process and implement it in your business.
Lead capture is a process of saving information in order to attempt converting the lead to a paying customer. An example of a lead capture page or a lead capture form is a newsletter subscription or a quote request form on a website.
The most common lead capture mechanisms are as follows:
Web to lead
Call to lead. when the company receives an incoming call from a potential consumer and automatically enter the number as a new lead in the company’s phone number database.
Email to lead. when the company receives an incoming email to the company’s email address, and automatically enter the email address as a new lead, in order to use it for upcoming news and offers.
Social to lead. when the company receives an incoming message, question or comment via social network and automatically enter it as a new lead
So, after learning about lead capture it is the right time to understand how to optimize lead captures.
The first step of all lead capture pages is the form. The form ultimately decides if the page will succeed or fail. Nonetheless, form length is just one of the elements needed. To optimize your forms you must pay attention to the following elements:
1. Form Length
Lead quality is a big factor for successful lead captures.
Shorter forms collect more, but lower quality leads. It is because visitors don’t have to provide such personal information — only name and email address.
A longer form typically collects fewer, but higher quality leads. It is because visitors want to provide more information about themselves — such as email address, business address, geographical location, company revenue, and size.
2. Form Position
If you have a short-form post-click landing page, the form should be located above the fold. By contrast, when you use a long-form post-click landing page, you can place the form both below and above the fold.
4. CTA button
To maximize conversions, the CTA button must:
Be a contrasting colour
Be written with personalized copy
The CTA button must contain such text that will appeal to the visitors and make them click.
A lead magnet is an offer that you can promote to prospective customers in exchange for their email address and perhaps other forms of information (such as email addresses and phone numbers). They are the perfect connection for potential customers who have never heard of your brand to give you their email addresses in return for something valuable.
A typical lead magnet might be a:
Lead scoring is an effective method that helps sales and marketing departments to understand which prospects are potentially most valuable to their companies and its current sales funnel. It is also worth mentioning that the lead scoring system only works when it is properly set up and used on a regular basis. Otherwise, it runs the risk of being a waste of marketing and sales time and resources.
If the company implement the lead scoring correctly, lead scoring can have the following impact on the company
With lead scoring in place, the sales department can prioritize which leads to follow up with first. Reaching out to qualified leads in a timely manner impacts revenue significantly.
More Effective Marketing Campaigns
Lead scoring allows you to identify the campaigns and channels that result in high-quality leads. Then, you can tailor your marketing strategy to generate more qualified leads.
Moreover, the lead scoring can streamline, simplify, and improve so many processes within your organization. And, the best part? It’s not a difficult system to implement. So, start today, and enjoy the results.
Lead Nurturing Goals
Lead nurturing is the process of building relationships with buyers at every stage of the sales funnel. A successful lead nurturing program focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need to build trust, increase brand awareness, and maintain a connection until prospects are ready to make a purchase.
One of the ways that we will suggest you for setting lead nurturing goals is to educate your clients.
But first of all, you should know your prospects, and then understand your clients’ interests. So,
Provide quality content that answers their questions
After all, you’ll see that these prospects are coming to you because if they have a problem, they need some ways to solve it. And they are definitely searching for the best possible solution. So, this is exactly what you need to provide
Be aware of how and when the prospect moves from one stage of the buyer’s journey to the next
After learning it, create content that is relevant to each stage of the buyer’s journey and provide the correct level of information. Always remember, that clients will skip the parts that are not related to their needs.
segment your audiences and get as specific as you can wherever and whenever possible
The more personalized the communication, the more likely you are to relate to the prospect and capture their attention.