We live in a century of the internet, every step of our everyday life is connected to the internet: we keep in touch with each other with the internet, or follow the news and so on. We have just started to shop via the internet and it has become more convenient as well.
The whole world goes to automation and businesses should show some flexible attitude to be relevant and grow afterwards, that is why many agencies try to involve themselves in the IT-sphere. Many young people, who have a new business idea, start to implement their ideas and do their first steps in social media. Everything is addicted to the internet nowadays. However, it is not easy and requires a lot of effort.
In this free guide, you will learn how to succeed on social media and make your business known with a flexible strategy.
So let’s start…
First, let’s understand why social media marketing is important for your business and how social media can help small businesses.
The whole world surfed on the internet to learn what is going on in the world. Facebook, Twitter, LinkedIn, Instagram are the most visited websites nowadays. Today, online shopping has become so widespread and customers just surf on the internet to reach out to brands before shopping. 90% of customers do that. So you can increase your brand awareness via social media.
On the other hand, you will increase your conversion rate. How? Here is how… By introducing interesting content and valuable service, you will lead your customers to choose your brand. As a result, you will increase the sale, your authority, your awareness.
Social media is the best platform to introduce your brand to customers and promote your business. But how to deal with competitors or other businesses. The solution is always available and you will find it in this article.
Before that stage, you need to have some background to start.
1. Define your business orientation!
Generally, people start their first steps in their career doing what they are good at. Based on this feature, define your goals, service provident. In the first stage, it can be simple, but after researching your competitors you will define your goals in a more detailed way. You will make up some features to differentiate your brand from the other ones. For that you need:
2. Explore your future competitors in social media!
Before opening your business account on social media, you need to surf on the accounts of the main service, which you are going to provide. This is an essential action to gain some information on how or in which way to act in social media. After this, your goals or future action will be obvious and you will clearly understand how to make a start.
3. Create your logo and motto!
The logo of the brand is a very important feature. It should be connected to your service and need to be well designed. Try to use gentle and attractive colours that will tell the customer to choose him. You can use examples of worldwide brand logos and follow their experience.
The motto of the brand concerns the service and the promises of the business: For short, it tells the customer what the brand promises you, choosing him. Create them based on your service and always keep them to gain authority.
When you are starting to write content or sell your brand, not all people will find an interest in it.
As Neil Patel says. “Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started”.
Let’s take an example to clarify. If you have an online shop selling some modern ornaments for girls, so your audience can not be guys or old women. You should concentrate on your audience and make your future actions (setting an ad) based on it. Otherwise, your business will not bloom and some days after, it will end up.
So pay attention to these aspects while targeting an audience:
Try to involve interesting facts in your post, which you are going to post. Do not write what interests you, write that interests your audience. Otherwise, your account will be neglected and will not gain conversion.
5. Make a research on your competitors!
Paying attention to your competitors on social media is a must. It needs continuous actions and it should be involved in your everyday working routine. Before signing up for your business account, you need to gain some information from your competitors to use them as an advantage, in favour of you. You need to pay attention to their logos, mottoes, the design of the account.
As I have already mentioned above, always follow your competitors and try to be different from them. Use their mistakes or weak sides as an advantage. Sometimes you can copy their actions and use them more creatively.
6. Define your goals!
The business, which does not have any goal, will not be called a “business” and will not reach any success. To define your goal, you need to understand what you want social media to give you: leads, sales or both. After that, you should make a start defining goals and reaching them with your first steps in social media. This includes posting creative content and introducing your service in the right way.
Let’s take an example. Let’s suppose you have a newly opened marketing agency. The first goal can be like this” To have some number of followers, let it be 300 followers, on Instagram or Facebook at the end of the 2nd week.”
To reach this goal you need to act smartly. Do not forget the competitor’s research, as you can use that experience here.
Post some information about your agency, your service and outline your advantages. Answer the question: “Why choose your brand?” Then introduce your promises and boost your post by switching the ad campaign on. The ad campaign is the best way to promote your audience on social media in the first stage.
Creating amazing content is the key to reach your goal and promote your business. The internet is full of content, but people pay attention to those, in which they find value, important information and interest. Your content should be user friendly and should contain useful information. Involve in your article a piece of advice, solutions and important information!
Even if the content is very amazing, but does not contain any visuals, forget about the success. Videos, photos, statistics are playing a super essential role. So, do not forget to involve visuals in your blog to make your content more interesting and attractive.
8. Create a schedule!
So we understood how valuable the content is. But there are some nuances that one should follow. You should understand when posting your blogs. Posting too much a day or a week is not productive. So you had better organise this process.
Monday, Wednesday and Thursday are the best days to post your content. The most convenient hours are between 19:00 to 21:00. Do not post your content in the morning as people are working and are not active on social media.
9. Set rules and follow them!
Setting some rules will help you be organised and always make you follow them to get a good result. Posting your content at an appropriate time is also the rule and do not procrastinate. It also will help you to gain time managing skills. To read more about time management skills, click here.
10. Communicate with your audience!
Communicating with your audience and customers on social media helps you to build credibility. People, showing some interest in your post, will write for more information and you should provide a good service, by answering their messages and giving them what they want.
Do not neglect their messages, as it will reduce your authority in your audience. In the first stage, it is really hard to gain too many followers. Having a few followers, you should appreciate them and try to make them loyal, as they are people, who will increase your awareness on social media. At the same time, they are encouraging others to follow you.
11. Focus on the quality, not quantity!
It does not matter if you have 100 posts in your account. If they do not have enough value or useful information, you are wasting your time. But you can have 5 posts and they will bring more conversions thanks to their interesting content, attractive visuals. The same situation is with your followers. You had better have 100 loyal followers than 10000 followers, who are not doing anything but just following. This situation reveals that your content has some problems and you should fix those problems.
12. Analyze your results!
Analyzing results will help you understand whether you are making progress or not. This stage is rather important if you want to succeed on social platforms. Try to analyze at the end of the week and compare the results. The results will help you determine how to act afterwards. Also, you will understand which posts have had so many impressions. After revealing this you will concentrate on which topics to choose and so on.
13. Be flexible!
Social media has been changing day by day, adopting new algorithms and updates. Everyone can follow those and their posts should be update-friendly to earn awareness. That is why you should be flexible and always follow the updates.
There are some things that one should avoid on social media. It especially concerns the strategy that you have obtained.
14. Do not post too much!
Many people think that posting too much will give them a good result. It is not true. When you post too many people will miss some of them. This is an unproductive strategy. This may irritate your audience and reduce the interest in them. They may unfollow you in the end as a result.
As I have already mentioned above, some appropriate nuances should be followed while posting: time, day. Take count of these features and do not post too much. Define the correct schedule!
15. Avoid fake followers!
Yeah, this fact is annoying. Many people think that if you have a big number of followers, it will increase the interest in other people. It is true, but partially. Let's say you have 500 followers but your posts are liked only by 30 people. That is awkward for you as the user will leave your page immediately, concluding in his/her mind that your blogs are not interesting.
Keeping this in your mind, try to introduce valuable content and gain real followers, creating your community.
16. Do not use inappropriate hashtags!
What is a hashtag? Hashtags are words, which help your post to gain awareness on social media. They should concern your blog.
For example, if the topic of your post is about marketing, taking hashtags about artificial intelligence, or covid-19, it does not make sense. But if you touched upon those topics in your blog, you can use those hashtags.
17. Do not neglect your online customers!
During your social campaign, you should provide excellent customer service. Even, it is online communication, you should care about the excellent service.
Do not neglect the messages or comments of some interested people. Paying individual attention to everyone speaks about your professionalism and increases your authority.
Be polite and introduce a formal way of speaking. Use some gentle emojis to make your speech lively, not dull. Even if the customer is angry or displeased with you, try to solve the problem gently and politely.
Let’s make up a situation. Let’s assume that the customer is displeased with your service or your product and wrote a bad review. Your first answer should be giving thanks for the information that the customer gave them. Then keep in touch with him and understand what was the problem. Then try to give a solution, even make him a present or provide a free service. In short, make customer care for your customers. This will increase your credibility.
Many people confuse customer service with customer care. But they have rather differences. If you want to learn more, this article is here for you.
From the beginning, it is rather difficult to set up all these rules and follow them. However, if you want to reach your goal you must follow them. Day by day you will get accustomed, making them a habit.