A website is now an important part of a company’s marketing strategy. The web design is the first thing user interacts with. It is the first impression of the business which builds the company image in the user.
Content drives your website in terms of conversions and engagement. There is no doubt about that. But, if the website design is not good, all your content would go waste entirely. This is how it might be impacting your content marketing strategies. So, here are the 6 factors of how web design impacts content marketing.
The content you incorporate into the web design must be easily readable. If you publish informational content on your site, it needs to be easy to find and read. Your navigation should allow users to find the information they want, without clicking through pages of irrelevant content. Make sure that it constitutes good navigation so that the user can easily find the desired information that landed him on the page in the first place.
Content readability is another aspect that designers need to consider. The elements such as font, size, and color significantly impact the readability of the content. Don’t go for too many fonts instead select a particular font for the heading and another for the body. Do it and your site will look professional. Selection of the color and font can impact the user’s desire to read and comprehend the content, a background color that is similar to the font color than user face difficulty in reading. The thing to remember is the use of colors that coordinate with each other and font large enough to read.
We quickly judge someone by the outward show he or she presents, the same does for the website. No matter how much value-added content you have written but if the design doesn’t compel people, then it’s in vain. You need to have a clean design that illustrates your professionalism and gives visitors confidence that they can trust your advice. Therefore, keeping the design simple, clean, and professional are the main components to provide an appealing look.
The present era is all about visuals. People prefer images and videos to understand the information better. Therefore, inducing the right kind of visuals relevant to the written content can also enlarge the value of the site in the users. It gives the users a better idea of what the company has to offer to them such as a video demonstrating how to use the product or how a service can be availed. The designer must make the website in a way that is compatible with the visual content. Moreover, it must be easy for users to scroll all the way through various photos and videos.
Can you name the best quality of your website? One of them must be the user-friendliness that your website offers. The web designer needs to keep into account that different segments are made available for the content that is categorized because users scan first and then read. Also, the design should ensure that the browser is available at the top and its easy access to the desired information.
The website design should provide exceptional navigation so that customers can find the information they look for with no trouble. For this, the design should encompass some drop-down menus and various options for going through pages. Easy to navigate website is the most powerful tool that businesses can use because users can find exact information quickly ensuring convenience.
What to conclude?
All these factors can impact the content marketing strategy you formulated. Also, pretend that you are a visitor to the website to get a better understanding of what lacks and what can be improved. Assuring all the functionality of the site will definitely give you brilliant results.