Create a lot of opt-in opportunities and make them irresistible
Decide what your hook is
Go nuts with remarketing
Use Gmail ads to target competitors’ customers
Is Lead Generation Expensive?
Lead generation is important to your business. Without it, it will be difficult for businesses to make sales and expand. Thus, a business must have a good lead generation strategy. But before we introduce you the strategies let’s clarify what is lead generation and why it is important for your business growth.
Lead generation is the process of acquiring new leads for your business. It is developing the interest of a person in your product or service so much that they share with you their contact details. It is the start of the process which leads to a potential customer turning into a real customer.
Accordingly, lead generation—often shortened to “lead gen”—is simply the process of filling your sales funnel with people who are interested in your business. Anything that gets someone to give you permission to contact them or remarket to them is a lead generation tactic.
You can ask now why is lead generation important for business? Well, let’s see. For example, by having a more engaging website, grabs the attention of a potential customer who is looking for something specific. It ensures that your business stands out from the competition and increases the chances of your conversion. The potential customer is more likely to give an engaging website their contact details than a boring website that has no engagement.
Webinars, free reports, … don't stop at just one or two opt-ins. Turn every blog post into an opt-in page. You can give away recipes, PDFs of your blog posts, some guides, and more.
Get the opt-in box out of the sidebar and make a pop-up for users to make a decision. Do you want this or not? It's easier to say no when the option is just sitting there in the sidebar and saying no is as easy as ignoring it.
Of course, you can't make them say yes, but you don't have to make it so easy for people to say no.
There are many ways of offering something to your audience, but it’s all about deciding what the right one for your specific user base is.
So, ask yourself: what is the most valuable thing that you’re prepared to offer people for free? If it’s one of your products, promote a free trial, sample, taster. Maybe it’s an offer, a coupon, discount. Whatever you choose, the next thing you should think about is – how you package it.
You can decide to give away the best thing in the world, but if people don’t recognize its value then it’s meaningless. Use your content to frame your lead magnet in the right way.
Remarketing enables you to tag site visitors and get back in front of them as they go about their business around the web, checking their email, watching YouTube, searching Google, and even hanging out on Facebook.
It helps turns abandoners into leads, which is huge considering that most of the people will leave your landing page without converting. Remarketing amplifies the effect of all of your other startup marketing activities – content marketing, social media marketing, etc. – by positioning you in front of your audience again.
There are several ways to do this. One is to target keywords that your competitors are likely to use. Sign up for your competitors’ email lists and take note of any words and phrases that they use frequently, then add them as target keywords.
Content production should never be overlooked. You can have the best product or service in the world, but if it’s not marketed properly, you’ll have no customers.
Lead generation through content marketing is productive as they come from a qualified source. If they’ve engaged with your content and are still around, you’re likely a good match for each other. Setting up a blog, a Facebook page, social media channels, and the like are great communication lines between you and your audience. But they’re going to be pretty dull if they just contain your contact details and nothing more.
Producing well-thought-out content that informs and advises people is valuable. Even if after watching your video, reading your article, participating in your webinar, or whatever form your content takes, they leave, you’ve spent all that time in their minds. So, the next time they need a service like yours, they think of you. They also think of how helpful you were, so you must know your stuff. Through content marketing, you can not only build up leads but craft a loyal customer base who have a reason to come back for more.
At the end of your content – and throughout – be sure to have clear CTAs (call to action) so that your audience knows exactly what they’re supposed to do next if they’re interested. Show your potential customers you care, and they’re more likely to care about you.
We are not going to lie but lead generation can be costly but it is cost-effective. However, it generates qualified leads with customers that are interested in your business’ services or products. The qualified leads are more likely to sell than those leads that haven’t been qualified.
By having a higher quality of lead generation (such as Google Advertisements), you are more likely to find potential customers that are wanting to purchase. Without these important leads, your business won’t be making sales or acquiring new customers. By putting money and time into generating leads yourself, you can ensure that no money is wasted. It ensures you are contacting the people that are interested in your product.