If you have got your products services listed with high-quality images and descriptions and also you have got your payment gateways set up, and even you have entered your whole shopping information, then actually it is time to get some sales for your eCommerce business.
With your online shop, you will be able to reach more prospective customers than ever before. Moreover, you will have full control over their shopping experience.
First of all, you can think about marketing your eCommerce site in terms of three main audiences:
People who have shopped with you before or at least know about your store,
People who are looking for the kind of product that you offer, and
People would want the product that you offer if they knew about it.
For the first type of audience, you must have a direct line to be in touch with them - either through email communications, content marketing, or via social media.
For the second type, you have to think about the ways for them to discover the products that you offer to meet their needs. The ways can include search engine optimization (SEO), content creation (like blogging), and search engine marketing.
And lastly, for your third type of audience, you’ll need to think about your brand awareness. Are you offering a fix for a problem they don’t know about yet? Or is your target audience using a competitor’s solution? The answers will have an impact on how you approach your marketing.
Thus, in this blog, we will discover for you the best ways to promote your online shop.
1.Email marketing to remind customers about you
Send out weekly newsletters that highlight your products with great images and content that links directly to each product for easy purchasing.
When you have sales, be sure to announce and promote them via email so customers can take advantage of your exclusive pricing. Take amazing photos of your products and write rich, typo-free descriptions.
Email continues to be one of the most effective marketing tools in the eCommerce toolbox, so make sure that you keep collecting email addresses on your site. Some brands use pop-up boxes to collect their email addresses in return for a small promotion, like 15% off their first purchase, or free shipping.
2.Use influencer marketing
At first, be sure to look for how many comments they receive and how large their following is on their social media accounts to estimate their popularity.
When you contact them, be unique by telling them why you love their blog, and afterward explain why you feel your product would be a good fit for a review on their blog.
Provide a sample of your product for free, and if you can afford it, offer to provide another sample for a giveaway. You’ll get a review, a reader will get a free product, and you’ll get priceless promotion direct to your target audience.
3.Highlight products on social media
For social media marketing to work, you need to post regularly. For most businesses, this will be at least once a day, if not 2-3 times, depending on how many followers you have.
Post seductive pictures of the products you offer, along with any deals you have going on. Always include a direct link to the specific product for fast purchasing at your online store.
Ask your followers to post pictures of themselves wearing your products or using them in their home, depending on what you sell, to encourage interaction and help further your online reach. If you run an online shop try to post real pictures and videos in order to act trustworthy. In some cases, people just do not prefer to buy from online shops because they are not sure that they will get the same products they see in pictures, so real pictures will raise trustworthiness.
4.Often hold contests on social media
Contests are a great way to spread the word about what you have to offer and increase your social media followers.
Offer one of your products as a prize and then announce the contest on all of the social sites you use.
Post about the giveaway often to encourage signups (use the email addresses you get to build your email database) and then be sure to ask the winner to post a picture of themselves on your page with their prize once you’ve shipped it.
Say something like “If you want this kind of product you can find them (insert URL)” to encourage those who are viewing the post to check out what else you have to offer.
5.Partner With Other Local Business Owners
Who are the other local business owners in your area? If you don’t know them yet, make it a point to go introduce yourself. Talk to them and see if they’d be willing to put any flyers or counter cards out for your business in their stores and, in turn, do the same for them.
If you’re online-only, see if any businesses that sell their products at local events, farmer’s markets, and festivals would let you have flyers on their table. And of course, do the same for them wherever you sell.
6.Place coupons in packages
Every time you complete an online order, make sure you put a coupon in the package to encourage the consumer to shop again.
Have your URL printed on the coupon to make it easy for consumers. You should also always include one or two of your business cards in each order.